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Clear air: Jurlique moves to the cloud

The adoption of cloud technology can have enormous business benefits, extending well beyond the bottom line and into workplace culture and brand perceptions.

Clear air: Jurlique moves to the cloud

For Australian-based organic skincare company Jurlique, sustainability is just as important as the high-quality products it makes and sells in more than 20 countries around the globe.

In 2012, when the company hit a crossroad, the choice was clear: update ageing IT infrastructure to eradicate communications issues and connect staff globally, or risk being left behind.

Consistent with the company’s eco-philosophy, Jurlique also wanted to find a cleaner and greener way of working. “Our dream was to connect people back to nature,” said Jurlique co-founder Ulrike Klein. “The connection, that’s the really important thing for us as human beings.”

The perfect solution

The company settled on upgrading to cloud technology, shutting down two dedicated large servers and 15 smaller servers that had previously been located in-house. The flexibility, environmental benefits and added utility of cloud technology were a perfect fit for Jurlique’s needs.

In making the move, the company made a net saving of 79 tonnes of carbon a year, as well as saving $24,000 a year in energy costs. As part of its five-year sustainability plan, Jurlique also aimed to reduce carbon emissions by 20 per cent through its migration to the cloud.

The move to the cloud has improved workplace efficiency, and helped keep Jurlique agile and flexible as it competes in the global skincare market. Through the use of advanced video conferencing, staff are contactable regardless of where they are in the world. This, in turn, has cut down on staff travel, further reducing Jurlique’s travel related carbon emissions by 16 per cent.

With the cloud offering new data-driven insights into Jurlique’s customer base, the company is fostering stronger relationships with customers along with a minimised environmental footprint – bringing the company ever closer to realising its founders’ vision.

Jurlique tackles sustainability using cloud

Jurlique needed a way to connect its global team, store data securely and provide Jurlique with the insights to better understand and serve its customers. Consistent with its eco-philosophy, Jurlique was also interested in finding cleaner, greener ways of working.

Contact your Telstra AE to find out how you can transform your business using the power of the cloud.

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