
Cloud-computing technology has changed the business landscape and gained considerable momentum in recent years.

Faced with initial resistance from IT departments and C-suite executives, the Cloud is now recognised as a ‘game-changer’.
In fact, by 2016 the Cloud will be twice as important to business leaders’ strategies according to research conducted by IBM . The research involved over 800 Cloud decision-makers and users, and uncovered some fascinating results.
The most forward-thinking companies are using the Cloud to genuine competitive advantage. It’s not just about cutting costs and becoming more efficient – the Cloud can encourage growth by enabling more strategic business reinventions, better decisions and more meaningful collaborations.
“Cloud’s strategic importance to business leaders is poised to double from 34 per cent in 2013 to 72 per cent in 2016.”
– IBM Center for Applied Insights
It can also foster a more modern way of working within your business. Staff can work from anywhere with an internet connection, for example, which is crucial when it comes to attracting and retaining the best talent.
In summary
- Cloud is taking on a strategic importance to businesses – it’s no longer confined to the IT department
- It helps improve efficiency and reduce costs
- It also helps gain a competitive advantage and supports strategic business reinventions.
What's next
For any Cloud-related queries, talk to your account executive.