Sitting on the cusp of Asia with a highly educated, multilingual population seems to make Australian businesses the perfect candidates to expand into these fast-growing, and increasingly affluent markets.
However, going global means finding ways to cater to customers that are always on, always connected, and often mobile, as well as competing with entrants from Europe, The Middle-East and The Americas, all with their eyes on the same prize: the Asian consumer.
In an exciting, and relatively new phenomenon, rather than attempting to “go it alone”, businesses are working together and looking for partnering opportunities in order to expand into emerging markets or adopt new technologies. These are the findings of the recently published Connecting Companies: Strategic Partnerships for the Digital Age, developed by the Economist Intelligence Unit and commissioned by Telstra.
In this month’s instalment of the report we take a deep dive into the Always-On Customer, and look at how businesses around the world are using digital partnerships to address their needs and win their business.
Based on a survey of more than 1000 senior business leaders around the globe, the series will help to guide senior executives through the ways business can adopt innovative digital partnerships to: embrace disruptive new technologies; manage global expansion; and generate new revenue streams.
This instalment is the second of a six part series designed to explain the power and agility of digital partnerships and how they will benefit your organisation.
We also look at how partnerships are having a powerful positive impact on everything from interior design, to software development and manufacturing. To find out more, read the EIU special report “Shared Space”, to discover how the US-space agency has adopted open forms of collaborative innovation and innovative approaches to intellectual property sharing to blast orbital transport devices into space faster and more efficiently.